The Say the 'S' Word Campaign focuses on the reluctance of many adults, and some young people, to discuss suicide or even mentioned the dreaded 'S' word.
There are so many taboos around suicide and talking about suicide that it is very confusing for young people who may need to discuss this very issue with their friends, family or another adult.
Many young people tell us that when they have tried to talk about suicide they are met with various comments:
"We can't speak ill of the dead."
"I don't want that [suicide] brought to our door."
"If we say that word [suicide] it will happen"
"We'll just be putting ideas in your head"
It is vital to realise that TALKING ABOUT SUICIDE DOESN'T MAKE IT HAPPEN!
So we have commissioned a comic strip to stimulate discussion and engage adults and young people in being more open to talking about issues such as suicide.
Young people need to know and understand that they can turn to their parents or other trusted adult in their life and talk about the issues facing them without fear of rejection or reluctance to discuss a particular subject. Often this process can begin by just taking a simple step like saying the 'S' word: Suicide.